Welcome To The Breakfast Club
So, there I was, sitting in my rocking chair reading recaps of Married at First Sight, when I had this out of body experience. I have never been so disappointed that this is what my mornings consisted of. My brain was fried and it wasn't even 8 am.
That is when I decided I should be much more productive and began brainstorming the things I wanted to achieve in my business.
Enter The Breakfast Club newsletter. Each month, I hope to reach out with some tips that could be beneficial to your business.
Why now?Well, I feel like we all need a little bit of support, maybe a virtual hug. Some days we need somebody to fill our brain with useful information that would otherwise be occupied with pointless MAFS updates.
Grab your morning coffee, a slice of toast and settle in!
On a serious note, I don’t know about you, but the fear of the unknown has really been getting to me the past few weeks. My heart breaks for those who have shut their business down or lost their job, and so many have lost their loved ones. Medical staff and their families who will be giving up precious time with loved ones to help strangers. It makes me feel helpless. However, I decided to change my thinking and each day, focus on the things that I am grateful for. Like half a glass worth of wine in a bottle that you thought was empty or those few chips at the bottom of a McDonald's bag... You know what I am talking about. The little things.
I got that deep into being grateful, I decided to start a Gratitude Journal, so you too can take a moment each day to be a bit more present and a bit more mindful.
How about some social media tips to accompany your cup of gratitude tea?
It's no lie, a downturn in business can be a great opportunity to "get stuff done". Like those frustrating or boring tasks you know you need to get to, but..... MAFS (It's over now, so you have time).
Audit your accounts - Dive into your insights to see what posts are working for you and what posts aren’t. This is a very easy way to see what your audience wants to hear. Content Calendar - I recommend using a program called Later to automatically post, plan and schedule weeks in advance. Stay organised and know exactly what you are posting and when! This is the best way to make sure that you are regularly posting, and posting quality content. Not a rushed last-minute quote or the last selfie you took on your phone because it has been 4 day.
Instagram algorithm favors those who post regularly and accounts who add value to their platform.
Create content - Get your old video camera out and start filming yourself working behind the scenes, tutorials, product videos or updates, show off your range. Video/ movement on a feed catches the audience's eye. These can be used within your stories or feed. However, remember quality over quantity. Take photos of your work, use different angles, make sure the light is bright and white or nice filtered sunlight (whatever is on-brand to you and your account?) Have someone take some photos of you while you work. They don’t have to be professional, though you do want sharp quality (not blurry & pixelated) , Focus on good composition (check out these tips for taking better images) Humanise your brand Research your hashtags - Make them count and make them work for you! Don’t bother with tags that have 100k posts, use ones which your posts are more likely to be found using. Like ones with 10k posts. Less than 100 is probably not worth it unless it is related to your brand or a promotion.
You have 30 tags to use, but make sure they are relevant to the image and the context of the post.
Stay connected - Your customers might be facing some tough times and might not be purchasing what you have to offer at the moment, but don’t lose contact with them. Engage with them through all avenues with lighthearted and informative content that they will enjoy reading. Using email, Facebook and Instagram posts and stories is a great way to let them know that you are still there. KEEP SHOWING UP!
I hope within all my rambling, you have found something valuable - A smile, half a giggle or some tips to help your social media.
Please remember, if you need a chat, please reach out, I am always happy to listen, brainstorm or help where I can.
Have a great day!